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Marketing at Surrey
Pictured above are the Marketing subject group at Surrey.
Over the last 4 years, Surrey has broadened its management education expertise to include the core discipline of Marketing. In the increasingly competitive environment that surrounds organisations in the UK and globally, marketing is a key function. Getting and keeping close to the customer is a core skill for profit and not-for-profit organisations alike. A marketing orientation involves focusing on three elements at once: the customer, the competition and the internal infrastructure.
With a team of dedicated academics, with both research and practical experience of marketing, working in state of the art facilities, the marketing group in the school plays its part in the excellent education and research environment found at the University of Surrey. Members of the group have written textbooks (Prof. David Gilbert), written cases in textbooks (Dr. Sue Halliday), written "best" articles for conferences (Dr. Sue Halliday) and have been invited to seminars and workshops to give guest lectures (Prof. David Gilbert, Dr. Sue Halliday).
Surrey also has excellent library resources for marketing. All marketing courses provide exemption with the Chartered Institute of Marketing. The School of Management has ESRC recognition for the high standards of its doctoral training programmes and AACSB accreditation as one of the few UK business schools to have been awarded the coveted hallmark for its teaching and research processes.